Produced in the famous towel-making region of Imabari, Japan, Yoshii towels are known for their superior absorbency, lightweight texture, and natural softness. Its environmentally friendly manufacturing process gives Yoshii towel a signature softness: by minimizing the chemicals used in production, Yoshii towels maximize the natural properties of the cotton. Using 100% hand picked "Shankar 6" cotton threads, all Yoshii towels are cultivated using minimal agricultural chemicals. Seeds are allowed to naturally separate from the cotton to avoid tearing any fibers. The cotton is then gently massaged down, puffed by patting and combed twice before being twisted into thread. To maintain its natural properties, the cotton is slowly and carefully bleached under normal temperature and pressure.  

Imabari's soft, low-iron water is ideal for dyeing. You'll see the results in Yoshii's colorful towel selection.  

Because of the exceptional care taken with materials, you'll find these towels are fast drying and incredibly absorbent. Yoshii towels are available in fresh proportions that pack tightly––making them perfectly fitted for gym bags and luggage.

 Gauze towel, available in four neutral shades. 

Gauze towel, available in four neutral shades. 


Kontex has been crafting high-quality towels in Imabari, Japan since 1934. Incredibly soft and uniquely textured, the secret to Kontex's softness lies in its traditional manufacturing process. Each towel is made from fine, garment-quality thread that’s loosely twisted into a fluffy terry pile.

The delicate threads are gently woven on traditional, low-speed machines to maintain the integrity of the thread and achieve a level of softness that modern machines cannot produce. The resulting textiles are carefully washed with large quantities of fresh spring water from the melted snow of Mt. Ishizuchi, ensuring every thread is free from impurities.

See our tour of the Kontex factory here.


With the proper care, you can make these high-quality towels last you a lifetime. To clean, hand or machine-wash in cold water, using mild detergent or soaps. Avoid washing with bleach and using with certain soaps, facial creams, or acne medicinal creams, as their ingredients may cause discoloring. 

To dry, hang in a dry place- their characteristic absorbency makes Japanese towels especially quick to dry. You can also tumble dry them on low or gentle cycle, making sure that there are no other articles of clothing with zippers or anything that may catch onto the pile threads. 

The good news-the more you use them, the softer, fluffier, and gentler they become. Great for gently drying your hair or your body, Japanese towels are meant to be used and loved.