Fresh Faced: Ruhaku's 6-Step Okinawan Beauty Routine

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Summer is in full swing, which means the sun and humidity are teaming up to do a number on your skin. Lucky for you, Ruhaku - a beauty brand born under the harsh Okinawan sun - is here to help you greet the day with an undeniably dewy glow.


The Ruhaku lineup features age-defying Gettou and brightening Shekwasha (among a wide range of other organic Japanese botanicals). The full line was developed to offer a thorough beauty routine that gets the most out of these little-known yet time-tested ingredients. See the complete routine below and learn how they can fit into your own beauty ritual.

 

Step 1

CLEANSE with Gettou Clear Soap

Despite our best efforts, our skin can be surprisingly dirty in the morning. Remove accumulated sebum and dust from your bedding by lathering up with a mild soap that balances oil, preserves moisture, and leaves skin looking radiant.

To Use:

Prerinse your makeup-free face with warm water to open pores. Create a rich lather by rubbing the soap between your palms. Gently massage your face with the soap using a washcloth if you prefer a deeper exfoliation. Rinse thoroughly with warm water.

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Step 2

MOISTURIZE with Gettou Balance Lotion or Shekwasha Brightening Lotion

With skin thoroughly cleansed, it’s time to lock in your skin’s natural moisture with a lightweight lotion. Gettou Balance Lotion is perfect for people with sensitive or dry skin and is strong enough to stand up to the arid conditions in fall and winter. If you have normal to oily skin (particularly in spring and summer), Shekwasha Brightening Lotion might be the perfect thing to smooth your complexion.

To Use: 

Take a quarter-sized amount of lotion in your hands or use a cotton pad if you prefer. Smooth over your face until you feel that it has been adequately absorbed.

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Step 3

BRIGHTEN with Shekwasha Brightening Essence

Now that your skin is feeling clean and hydrated, amplify the natural clarity and luster of your skin with Shekwasha Brightening Essence. This lightweight serum goes on smooth and will have you feeling moisturized even if you have oily skin. 

To Use: 

Add a small amount of cleanser to dry hands (around 2 - 3 pumps). Spread across your face using a circular motion. Smooth over your face until you feel that it has been adequately absorbed.

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Step 4

PROTECT with Gettou Day Moist Cream or Shekwasha Brightening Milk

Gettou Day Moist Cream and Shekwasha Brightening Milk can be used throughout the day to create a protective barrier that wards off environmental stressors. Take it with you to soften skin while leaving no tacky residue.

To Use: 

Add 3 - 5 drops to a clean palm. With the fingertips of your opposite hand, gently massage the cream onto your forehead, nose, cheeks, and chin, making sure to focus on areas where drying is of particular concern.

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Step 5

REMOVE with Gettou Reset Cleansing Oil

Once you return home, start your nighttime routine by gently removing make-up and grime while letting your skin breathe and relax. After using, you’ll have a clean slate to repeat the process above (skipping steps 3 and 4 and ending with step 5 below). 

To Use: 

Add a small amount of cleanser to dry hands (around 2 - 3 pumps). Spread across your face using a circular motion. Add a bit of warm water and lightly emulsify. Once sufficiently cleaned, rinse face with warm water. We suggest following this up with a facial cleanser.

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Step 6

REPAIR with Gettou Night Repair Oil

Take full advantage of your beauty rest with a restorative serum that helps to repair dry, age-prone skin. Cold-pressed oils penetrate deeply to gradually improve the firmness and luster of your skin.

To Use: 

This healing oil works best when applied to clean skin. With the provided pipette, apply 4-5 drops to the palms of your hands and gently rub them together to warm up the oil. Smooth your palms across your face focusing on age-prone areas. Take the opportunity to give yourself a relaxing face massage!

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