Omotenashi: The Japanese Philosophy of Hospitality

If you’ve ever been to Japan, you may have been impressed by the high level of service and hospitality offered in restaurants, stores, taxis, and even on public transportation. Japan is renowned for its hospitality, and it is an integral part of Japanese culture that comes from the philosophy of omotenashi.  

The meaning of omotenashi comes from the verb motenasu, which means to entertain or host.  It is also associated with the phrase omote ura nashi, which translates to “without a front or back,” omote refers to one’s outward appearance or presentation, and nashi means nothing, meaning there is no hidden agenda or pretense. This interpretation conveys the essence of omotenashi: hospitality offered openly and wholeheartedly.  

Omotenashi is offered without expecting anything in return- the gesture is made with genuine sincerity that stems from pride and commitment to one’s work. The goal is a frictionless experience where the customer’s needs are anticipated and tended to before there is room for anything to be desired

Here at rikumo, we want to share this Japanese philosophy of hospitality with you, whether you’re shopping online or in person. This starts with the products we stock, our offerings are carefully curated and considered for their extraordinary levels of design, quality, and craftsmanship. We are confident in offering the very best Japanese products, whether it be tea, skincare, home goods, or stationary– just for you.  

If you visit our store in Ardmore, PA you’ll be greeted by knowledgeable showroom associates who serve samples of our Morihata Japanese green tea and matcha on weekends. Online, we’ve intentionally designed our website to instill calm and clarity, and create an effortless shopping experience.  

If there is any way we can be of service, please don’t hesitate to let us know.