What's in the Bag?: Fukubukuro 2019 Returns January 2nd
The third edition of our popular fukubukuro promotion will return on January 2nd at 11 a.m (EST) and will be available for a limited time.
Fukubukuro (meaning "lucky bag" with fuku meaning "luck" and bukuro meaning "bag" in this case) are a long-standing holiday tradition in many Japanese shops. In anticipation of the New Year, stores across Japan put out fukubukuro bags filled with a random mix of goods sold at deeply discounted prices. Fukubukuro can contain anything from designer clothes to electronics, sneakers, and computers. Brands all over Japan participate in this Black Friday-like tradition, with thousands of shoppers lining up outside their favorite stores for hours on New Year's Day for a chance to get their hands on special-edition fukubukuro (the Apple Store fukubukuro bag is a particularly coveted prize).
Our limited-edition Rikumo fukubukuro bags contain individually curated sets of Rikumo pieces valued from $86 to $521, all for a special holiday price. With each bag containing a unique set of Rikumo favorites, you could walk away with a bag worth over $500.
Last year's fukubukuro bags came in limited quantities and sold out in less than a day, so be sure to set your calendars for 11 a.m. on Wednesday, January 2nd and visit rikumo.com or the Rikumo concept store to claim yours. Take a deep breath and pick a bag - you might just get lucky.